Make it stand out.
It all begins with an idea. The way you tell your story can make all the difference. Here’s a few examples Infographics we made for clients available in different formats (printed/mailer, email attachment and online).
Informational & Question Provoking
We developed this one to use as a mailer, link and email attachment to prospective clients. The intent is for the customer to think more critically about their in-house education, or if they have workplace learning, is it as effective as it needs or they want it to be.
Fun & Memorable
We call these “Petfographics”. We ask for photos of the staff’s pets and include them in infographics to make them engaging. We used this one for a particular department in a company that was experiencing difficulty with payroll, specifically staff not “signing off” their timecards by the needed date. We asked for staff pet pics and went from there. They become anticipated (thus memorable) so we rotate the pets, topics and cadence. They’ve been a BIG hit, and timecards were submitted on time!
Geared for the appropriate audience.
We developed this one as a part of a Medication Compliance campaign with a local physician practice. Geared for adolescents, a bit of whimsey is injected to gain attention/interest, but NOT detract from the message. We are now working on similar infographics with the same practice for the young kids and the elderly that take inhaled medications.